When and How to Get a Content Editor
You did it. You decided to create a social media presence to attract followers and launch your Brand. But what comes next? If you are dedicated to content creation, either to promote a business or to make it as an influencer, there may come a point where you have to think about bringing people onto your team. One of those critical positions could be a content editor. While it is very possible to build a following by editing your own videos, we are here to help provide some insight on when and how to get a content editor.
Should I Hire Someone Right Away?
If you are considering content creation but haven't started yet, you might be thinking about the tools required to succeed, and hiring a content editor may be on your list. The two main factors to consider when making this decision are money and vision. To bring someone onto your team, it is best to have at least $500 a month ready for that editor. If you have a steady source of income to pay a content editor, that's great. Still, most people will benefit from building a following and accessing creator funds and other sources of passive income before they can hire an editor. The good news for people who can't get an extra set of hands right away is that, in the long run, it can actually be beneficial to start doing your own editing. New creators need to take some time figuring out their strategy and style. This ranges from the tone of your video to the fonts that work best. Taking the time to try out different approaches and being hands-on in the decision-making process can make you feel like a big part of the overall result, and you will be able to articulate your channel's style properly.
Do I Need to Find a Content Editor with a Similar Style?
If you have a clear idea of the direction of your channel and the money to hire an editor, it is time to start deciding what kind of content editor you need. Should your editor already be an expert in your style? While finding someone with a similar background can provide a seamless transition, working with people from other disciplines might add a refreshing new element to your videos. The thing to remember is that you have a clear idea of what your channel looks and feels like. When you can adequately explain what you want to see, a professional editor will be able to replicate that, no matter their background. Looking for someone with a similar style should not be your top priority, as long as you have competent options that can understand and execute your vision. Everything comes down to the communication between you and your editor. You should feel comfortable asking for changes to an edited first draft, and your editor should feel comfortable asking clarifying questions. You will never find someone who can read your mind or who will do it the same way you did it right away. Finding someone willing to adapt their style to fit your needs is more important than finding someone who seems like a perfect match.
Where can I find People to hire?
If you are looking to clip long-form videos into shorts or edit raw content, the two main ways to find people for content editing are through freelance websites and traditional job boards. We have compiled a list of freelance websites to consider, along with information on why to choose one over the others and a job board.
Upwork- post a job or search through talent profiles to find the best option for you within a large pool of applicants.
Fiverr- choose from well-organized lists of potential editors and filter options based on budget, timing, and service options.
Contra- discover amazing profiles and connect with the artists behind the work to find your perfect content editor.
Toptal- hire from the top 3% of talent using this exclusive platform
Behance- create a brief to hire potential candidates and find the best option for your needs
Dribbble- find accomplished designers ready to take on your next project
A person might advertise their content position through a job board rather than a freelance website because it can offer more stability. Instead of looking for a new person for each job or not knowing if your editor is going to have the time to prioritize your work, a job board can bring someone who comes in with the expectation to work for a certain number of hours each week and a dedication to your company. If you are looking to hire someone long-term from a freelance site or job board, consider giving multiple candidates the same prompt and material for a paid trial. This information will allow you to see different approaches to the work and give you informed options.
Does my Content Editor need to know a lot about my Brand?
Finding a competent person for your team can be challenging enough. Refining your search only to include people who align with your Brand's core values may seem unnecessary. That said, there are benefits to seeking someone who understands and agrees with your message. Choosing a content editor who aligns with your Brand's values can be particularly helpful when you have a large team, as it reduces the likelihood of conflict. This similarity of personality means that everyone agrees on the big stuff and can likely work through everything else. In addition, being surrounded by people who understand your work can lead to them helping achieve that goal in ways you hadn't even thought about. Adding someone, such as a content editor, to your team is a significant step that requires careful consideration of numerous logistics. We have laid out when and how you can look, but at the end of the day, it is really up to you. Make sure you have the funds to support someone and a clear idea of what you want them to do, and you're all set for this next exciting adventure!