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Image with a black to purple gradient background. Overlaying this to the left side of the image are two photos appearing to be overlapping each other as if they had just been placed on a table. The first photo is of a girl standing in front of a bright orange background. She is excitedly holding up money fanned out in her hand. The second photo is of a girl "making it rain" with money in her hands as well as in the air. Overlaying the top left corner of the second image is the emoji face with dollar signs in its eyes and its tongue unfurled to be money. Overlaying the first photo in the lower right corner is the money with wings emoji. To the right of these photos is bold, white text that reads, "How to earn more". Below this is a deep purple squiggly line underlining it. Below this is white text that reads, "From Brand Deals You Already Have". In the top right corner of the image as a whole is the influencers.com logo.

How to Earn More From Brand Deals You Already Have

Most creators spend a lot of time thinking about how to get more brand deals to increase their income. But far fewer creators think about how to earn more from the deals they've already booked. When you are looking for easy ways to find new income, looking strategically at the deals you already have is a great place to start. Below is a list of the best ways to get more out of your brand deals. From pitching long-term partnerships to exclusivity deals, brands you are already working with can offer a ton of unique opportunities without increasing your workload. Interested in learning more about getting brand deals? Check out our guide on How to Book Your First Brand Deal.

Sell Usage Rights

Usage rights are often the easiest way to increase the value of a contract. Brands love repurposing creator content in ads because it converts better than polished studio shoots. The reach you have as a creator is vital to helping a brand succeed. Selling your usage rights is an easy way to generate income that many creators do not realize they can use. If you are planning to offer usage rights, here are some options you can offer:

  • A short-term offer, such as 30, 60, or 90-day paid usage

  • Whitelisting, which is when a brand runs ads through your handle

  • Spark ads on TikTok

  • Paid social amplification packages

You can charge a percentage of your base rate per month of usage, depending on your niche and the platform you use. Once you reach an agreement with your collaborator, it is vital to have a written agreement that specifies the duration, the platforms the brand will use, how the brand will use the content, and your compensation. It doesn't need to be anything fancy, but it's an important part of protecting your content.

Create Add-On Content Without Extra Filming

Another easy way to increase income is to sell the extra content you have to the brand. Brands often want more content but don't always ask for it. If a part of your content creation process involves testing different takes and filming behind-the-scenes, you can easily offer this content to brands. Within this extra content, you can offer cutdowns (15–30 sec versions of your content), images from your videos, behind-the-scenes content, alternate hooks or openings, or even raw footage packages. Even though these require minimal extra effort, brands will regularly pay $150–$1,000 per extra asset. Each brand will have different needs. But the more you can plan and anticipate the brand's needs, the more credibility and income you can create through your brand deals.

Offer Bundles Instead of Single Posts

In addition to offering extra content, you can also offer bundles of your content. Instead of just getting paid for a single post, this strategy lets you film more of the same content for double the price. Bundles can include things like:

  • A 3-post series

  • A Reels/TikTok + Story combo

  • A 60-day content package

  • A multi-platform bundle (IG + TikTok + YouTube Shorts)

Brands almost always spend more when they can get more value in one transaction. By offering bundles, you can earn more simply by using various platforms and formats. On top of these being a way to earn more, this can also strengthen your connection with a brand—brands like working with creators who offer more and are passionate about what they create. The connection you are helping build will convince brands to work with you again. Check out our guide on how to pick the perfect collaborators and partnerships for your brand.

Pitch Longer-Term Partnerships

As discussed, brands want consistency. It is absolutely in their interests to work with the same creators over and over again if they feel the creators really understand the brand. If a brand enjoys your content enough to keep collaborating with you, it really shows how much they trust you. When brands trust you and know you can deliver, offering a long-term brand deal is a great option. Working with the same creators is a huge time saver for brands. When they only have to manage one creator, their schedules are much lighter. Additionally, they don't have to search for a new face for their campaign constantly. They already have a built-in person who can provide consistency across their audience and marketing materials. From this consistency, the audience will be more likely to connect with and trust the content they see on their feed. Long-term partnerships offer a lot to a brand and help you, as a creator, have more consistent work and a more consistent stream of income.

Increase Your Deliverable Value, Not Your Workload

On top of extra content, brands pay more for proven performance. Engagement and reach matter to brands. If you can increase your analytics simply by trying different content styles, hooks, or new storytelling angles, you can justify higher rates without increasing your workload. When you create content from brand deals and post it, pay attention to what your audience is saying. If you want to prove how valuable you can be, you need data to back it up. Understand what formats produce the most engagement, which posts get the most shares, and how people are connecting with your style. This data positions you as a top-tier creator, not just one of many options. You will be able to increase your earnings and build a positive relationship with your brand. Looking for more ways to bring in money? Check out our Tips to Best Monetize Your TikTok Following.  

Be First to Pitch New Ideas

Brands are busy. They love creators who bring creative ideas to the table. It doesn't have to be as formal as a brand deal pitch, but having ideas you can share is a great way to show your reliability as a collaborator. And to show how much passion and care you already have for the brand. Especially if you personalize your pitch to past campaign examples from the brand. Examples might be:

  • A seasonal series (holiday, back-to-school, summer theme)

  • A mini challenge

  • A before-and-after transformation

  • A UGC-style customer testimonial

Pitch ideas that best show off your content style and the formats you excel at. This will set you up for success and show off everything you have to offer. Brands will also be impressed with how proactive you are as a creator. Being proactive changes you from "someone they paid once" to "someone they rely on." Meaning more opportunities with bigger budgets.

Offer Exclusivity

Hopefully, by this point in our guide, you understand how valuable you are as a creator. Your time and energy are vital to helping brands attract consumers. Exclusivity can be a strong option to consider, especially with brands you have frequently collaborated with. In addition to adding consistency, going exclusive with a brand can help you earn more through your content. Each brand will have its own contract regarding exclusivity, but even 3 months of exclusivity can add thousands to a creator's income.

Raise Your Rates When Demand Grows

The final tip in this guide is the most important thing you can do. Increase your rates as your demand increases. You don't need anyone's permission to increase your prices. If your audience is growing exponentially, your engagement rate is skyrocketing, and you have an email full of brand deals, you should adjust your rates accordingly. Take the time to reflect on your growth and incorporate that into what you are asking from brands. The key is giving advance notice, especially to repeat clients. Brands respect transparency, and they will absolutely pay a little more for better-quality content. The easiest thing you can do within this industry is underestimate your own quality. Really take the time to see what you have accomplished and how much value you have to offer, then choose to earn the income you deserve. Interested in growing your reach? Check out our guide on How to Grow Your Audience from 0.

Final Thoughts

You don't need a million brand deals a month to make a real income as a creator. You need to know how to package your value, communicate your results, and upsell strategically. Brand deals offer the biggest opportunity to earn more as a creator. These collaborations are vital to pushing the quality of your content and offering opportunities for more consistent work. When you start treating each partnership as a long-term revenue channel and not just a one-time task, your income is sure to rise fast.

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