How to Grow Your Audience From 0
For most projects, starting is the hardest part, and it is no different when it comes to being an influencer. Many unseen challenges come along with choosing to get involved in content creation and the influencer business. Still, a common roadblock for some is the difficulty of building an audience from scratch. Having viewers not only makes content creation worth the hassle but also provides an opportunity for monetization. But getting viewers will take time, dedication, and luck. While we have some tips to grow your audience, do not assume you'll gain fame and opportunities. We can't promise overnight success, but here are some ways other creators have grown their audience.
Grab Attention Quickly
[embed]https://youtube.com/shorts/hqH0D9OKbDA?si=Bzu3vY2nKtmzxB6R[/embed] Whether it is a thumbnail or the first few seconds of your content, you need to draw viewers in quickly. Content hooks can range from adding a reveal at the end of a video to starting with a bang. The tactics you choose may look different depending on the content and community you are in. Getting people involved quickly and ensuring the result is worth it. Learn how to create a memorable brand identity as an influencer.
Make a Content Calendar and Post Frequently
Whenever you add something new to your schedule, it can be hard to find the time to get started. Add the fact that large-scale content creation may require learning new skills, and you are left with the whole process being too overwhelming. That's why it is essential to create a content calendar. Part of getting onto people's algorithms is posting consistently and often, which can be hard if you don't have a plan for what you want to do. Take some time each month to figure out when and what you want to post. How often you post may vary based on your content and other priorities, but having a game plan for what you want to accomplish will provide helpful guidelines for what needs to be done each day. Learn how to make a content calendar here!
Make Connections with Your Audience and Other Creators
If you are growing your audience from zero, it can be lonely in the comment section. But don't give up hope too soon. These things take time. Sooner than you know it, there will be people out there seeing your content and making notes. It can be beneficial to engage with these individuals. Think about the times a creator has interacted with you before. Creating a positive space in your comment section and showing that you are interested in what others are saying is a significant step in getting people to come back and likely follow your channel. [embed]https://youtube.com/shorts/yustRpjH1xg?si=cE4_-i-fpRuo2HEJ[/embed] Similarly, spend time interacting with other creators in the space. When you're in the middle of building a platform, it's easy to forget that the main goal is connection with others, and a great way to do that is by engaging with what others are doing. Being present in the space can make you more familiar to audiences and creators alike, which will bring viewers to your page. Find out more about how creators have built communities.
Follow Content and Music Trends
[embed]https://youtube.com/shorts/OkAGDnLjEHQ?si=CqIR6LHjrNaoD8xs[/embed] One of the main ways that people come across your content these days is by stumbling across it randomly, or, you know, by algorithm. And what shows up on people's home pages most often… popular trends! Sometimes the best way to get views that can help grow your audience is to incorporate viral content ideas and music into your personal style. This is then more likely to be pushed by social media sites and to catch the attention of people already familiar with the trend. If some of those followers enjoy your take or see you getting involved often, they will be more likely to start following your channel.
Be on Multiple Platforms
[embed]https://youtube.com/shorts/b2GeZ73ilK4?si=EZGjMv3G5jfC8Bqx[/embed] Because they were all designed for slightly different purposes and have other features, social media platforms will attract different audiences. To find where your content works best, use these different spaces. You can identify which demographics engage most with your content and use that information to tailor future ideas. In addition, most people have at least a few different social media sites, so if you start to see a spike in followers on one platform, you can encourage those people to find you in their other spaces. Learn more about one niche that has become popular: food interviews.
Link to Personal Accounts
With the importance of social media in our world today, it is likely that you already have a personal account filled with people that you have met over the years. Even if these people are not your target audience, they can still help you grow your audience. The more clicks you get on your content, the more likely that content will be pushed to bigger audiences, who may be precisely the people you are looking for, and being able to get people who you already know to check out the other work you are doing is a great way to grow your audience.
Care about Quality
[embed]https://youtube.com/shorts/ebJzZewsNoI?si=uFrR14-mOqCDEUng[/embed] Maybe it isn't a great trait of human nature, but we do tend to judge books by their covers. Aesthetic matters whenever you are trying to get people to pay attention to what you are doing. Even if you have great advice or information to share, you may not get much interest if your content isn't well-crafted. And with the resources available, it is very easy to ensure your content is both appealing and meaningful. Getting people engaged with your work is how you grow your audience, and they are more likely to stay if they enjoy what they see. See what NeoReach has done for the World of Tanks brand.