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Practical insights, real strategies, and honest answers—built to help creators grow, earn, and scale up.

Image with a black to purple gradient background. Overlaying the background on the left side of the image are two photos. The first photo is of a hand holding up an iPhone displaying the YouTube Shorts logo. The second photo is of a girl wearing a white dress and sunglasses. Her face looks shocked as she holds up money fanned out in her hand and points to it with her other hand. There are two purple arrows extending from the photos to the right of the photos towards white, bold text. The text reads, "How to monetize YouTube Shorts." In the top left corner, overlaying the photo of the girl is the sparkle emoji and in the lower right corner of the hand holding the phone photo overlaying the photo is the sparkle emoji. In the top right corner of the image as a whole is the influencers.com logo.

How to Monetize YouTube Shorts

Among all video platforms, YouTube Shorts has exploded in popularity. With ever-increasing interest in short-form content, this platform attracts billions of views every day. Yo...
Image with a black to purple gradient background. Overlaying the background on the left side of the image is white, bold text that reads, "How to turn brand gifting into long-term partnerships." Below the text is a deep purple squiggly line. To the right of the text is a photo that is slightly askew. The photo is of a woman sitting at a desk with a light blue wall behind her. She is filming herself on her iPhone while holding up some kind of beauty product in a circular case. Overlaying the photo in the top left corner is the sparkle emoji. In the top right corner of the image as a whole is the influencers.com logo.

How to Turn Brand Gifting into Long-Term Partnerships

When it comes to building relationships with brands, creators have many options. Brand gifting has become one of the most common ways companies decide to collaborate with creato...
Image with a black to purple gradient background. Overlaying the background on the left side of the image is white, bold text that reads, "Which Twitter alternative is best for creators?" Below the text is a deep purple squiggly line. To the right of the text are four social media logos. The logos are for Bluesky, Hive Social, Threards, and Mastodon. In the lower left corner of the image is the influencers.com logo.

Which Twitter Alternative is Best for Creators?

As the online world continues to evolve, so do our everyday social media platforms. From new ownership to creator complaints, not every platform remains the best for content cre...
Image with a black to purple gradient background. On the left side of the image, overlaying the background is a photo that is slightly askew. The photo is of a man smiling into a ring light as he is holding up a face cream and applying it to his face. In the upper left corner of the photo, overlaying it, is the sparkle emoji. To the right of the photo is white, bold text. The text reads, "The Do's and Don'ts of Your First Sponsored Post." Beneath the text is a purple, squiggly line. In the upper right corner of the image as a whole is the influencers.com logo.

The Do's and Don'ts of Your First Sponsored Post

Landing your first sponsored post is a huge milestone. It means brands see value in your voice, your platform, and the community you’ve built. It is a moment to appreciate the h...
Image with a black to purple gradient background. Overlaying that on the left side of the image are two photos, both slightly askew, The first photo that is closer to the bottom of the image is a photo of a girl filming herself on her iPhone which is on a tripod on a table. The second photo is of a girl sitting at a table speaking into a microphone. Overlaying both photos in opposite corners are the sparkle emoji. There are thin, purple arrows pointing from the second photo to the right of the photos where there is white, bold text that reads, "Is it worth it to be a family-friendly content creator?" Below this is a purple squiggly line. In the top right corner of the image is the influencers.com logo.

Is It Worth It to be a Family-Friendly Content Creator?

In a digital world overflowing with niches, family-friendly creators are increasingly important to the ecosystem. Family-friendly creators have not always had a place within som...
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From TikTok to TV: How Creators are Breaking into Traditional Media (And How You Can Too!)

For a long time, the world of traditional media and social media fame was two completely different arenas. Internet personalities were not seen as legitimate compared to televis...
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Brands' Influencer Selection Criteria

In today's creator economy, influencer marketing isn't just about follower counts; it's about finding authentic collaborations. Connections with brands and other creators who al...
Image with a black to purple gradient background. Overlaying this on the left side of the image is white, bold text that reads, "How to post on Substack." Below this text is a deep purple squiggly line. Below that it says, "And stay on brand." To the right of the text are four photos. The four photos are in a timeline format, staggered together. Two photos in line, one of them is of a boy sitting at a table writing in a book with a laptop open in front of him while he's wearing headphones. The photo below this is of a typewriter on a table with paper next to it. The photos to the right of this are of books lined up with flowers sticking out of the pages. Below this is a photo of a table with a book open on it and a pen on top of the book and a latte next to the book. In the lower left corner of the image as a whole is the influencers.com logo.

How to Post on Substack and Stay on Brand

When you're diving into content creation, the main avenues are Instagram, TikTok, and YouTube. All platforms have differences to keep in mind, but they can generally offer the s...
Image with a black to purple gradient background. Overlaying this are two photos that are slightly askew on the left side of the image. The two photos are of a girl typing on a laptop at a table and of a man standing in a doorway reading a book. In the upper left corner of the photo of the man reading a book is the sparkle emoji, overlaying the photo. Next to the photos, to the left is white bold text that reads, "How to start and grow a newsletter as a creator." Below this is a deep purple squiggly line. In the top right corner of the image is the influencers.com logo.

How to Start and Grow a Newsletter as a Creator

Newsletters are back and more important than ever. In a world of 30-second TikTok videos and fleeting algorithms, a newsletter gives you something concrete. A direct line to you...